The 2025 Education-Led Growth Report from Intellum confirms what we've seen firsthand across our client work: education isn't just support anymore - it's strategy.
At SaaS Academy Advisors, we partner with SaaS companies to turn their customer education into a growth engine. Here are our key takeaways and point of view on the findings from this year’s report:
Transformational Learning Drives Real Results
Report Insight: 70% of programs track performance improvement; 75% track retention (p. 15).
To move these metrics, education must do more than inform - it must transform. Our methodology focuses on mindset → behavior → outcome. That means designing learning experiences that change how users think and act, which is the only path to long-term adoption and retention.
Education as a Product Is the Winning Strategy
Report Insight: Teams that measure impact within 3 months report stronger ROI (p. 27).
SaaS companies iterate constantly on their product; your education should be no different. We help clients treat education as a product with clear roadmaps, structured updates, and feedback loops that keep content aligned with the customer journey and business goals.
Marketing Education = Marketing Growth
Report Insight: Only 6% of teams have a dedicated marketer, but they see the highest revenue impact (p. 24).
Education-led growth doesn't happen from a one-time launch. You need consistent campaigns, sales enablement support, and re-engagement strategies. Most programs still lean on email (61%, p. 26). That’s a solid foundation, but forward-thinking teams are now investing in:
We coach our clients to align with how their product is marketed, so education becomes part of the GTM engine, not an afterthought.
Certificates Are More Than Just a Badge
Report Insight: Teams running multiple initiatives report stronger impact (p. 20).
Certificates aren’t just a recognition tool, they’re a marketing and retention asset. We help teams structure certificates as modular programs that can also support:
Built well, a certificate isn’t just a credential - it’s a content flywheel.
Small Teams, Big Outcomes
Report Insight: Nearly 50% of education teams are just 1–4 people (p. 21).
With the right strategic focus, small teams can drive big results. We help those teams prioritize the highest-impact initiatives, avoid content sprawl, and build repeatable systems that scale.
The Future is Modular, Personalized, and AI-Assisted
Looking Ahead: AI is enabling in-app, real-time, and context-aware learning.
We believe that to truly do more with less, education needs a modular foundation. This allows AI to serve the right content at the right time - within the product, triggered by behavior, and tailored to individual learner needs.
Your academy still needs a home base. But your learners expect education to come to them. We help teams prepare for that shift.
Final Takeaway
If you're treating education as a support function, you’re already behind. The companies leading the market in 2025 are designing education like a product, measuring it like a business, and marketing it like a GTM asset.
Let’s build the future of education-led growth together.
