Who we are

Chris LoDolce

Chris brings 13 years of experience designing, developing, and scaling Customer Education/Academies in B2B SaaS. He spent his first eight years as a founding member of HubSpot Academy, growing and scaling the program. Over the past five years, he's partnered with over 20 B2B SaaS organizations to design, launch, and scale their Academy/Customer Education programs.

SaaS Academy Advisors (2021-Present)

• Partnered on the design, development, launch, and post-launch scale of 5 full-scale Academy programs for B2B SaaS organizations.
• Redesigned and operationalized 7 B2B SaaS customer education programs to align with shifting business priorities.
• Advised 10+ B2B SaaS organizations on how to operationalize their existing Customer Education programs for scale.

HubSpot Academy (2012-2020)

• As Director of HubSpot Academy, Chris led a team of 30 people that produced educational content and programs for university students, industry professionals, customers, partners, and developers.
• Developed a new method of do-to-learn that led to a 40% increase in sustained product usage and a 30% increase in retention.
• Led the Academy team through multiple reorgs across multiple departments.
• Lead the effort to codify all academy assets (single source) to translate and localize certifications to 5 languages at scale.

Lindsay Thibeault

Her 11+ years of customer education experience has been hyper-focused on creating and delivering transformational experiences through educational content.

SaaS Academy Advisors (2021-Present)

• Specialize in helping B2B SaaS businesses develop and scale educational programs, guiding them through the entire educational content development process—from analyzing and designing to developing and implementing.
• Expertise in teaching and implementing modular content strategies, ensuring courses are flexible and scalable to meet evolving business needs.
• Operationalized customer education programs by implementing structured processes, from content development to delivery and continuous improvement.

HubSpot Academy (2012-2020)

• Leading the paid, in-person customer training team, including managing a 12-person global team, with 300+ annual trainings hosted in 40+ locations and 25% YoY revenue growth.
• Expanding Academy's content beyond certifications to include lessons, classes, and courses using a modular approach.
• Building and operationalizing many of the Academy's best practices still in use today, including backwards planning and assessment methods.

Lily Ciric Hoffmann

With over a decade of experience in Learning Experience Design, Lily specializes as a learning content architect, leveraging her cross-industry insights and expertise to help SaaS companies innovate and scale their learning programs. She blends instructional design, modular content strategy, and learning technology to create scalable and effective educational experiences.

SaaS Academy Advisors  (2024-Present)

• Specializes in curriculum design, content architecture, modular learning strategies, and content development to create scalable and adaptable learning programs.
• Expertise in project management, course framework development, and curriculum standards, ensuring consistency and effectiveness across learning initiatives.

Curriculum & Learning Architecture Strategist (2015-2024)

• Developing and restructuring certification and training programs, including designing modular learning paths, streamlining onboarding experiences, and creating scalable content strategies.
• Leading comprehensive content audits and taxonomy development to optimize content organization, discoverability, and reporting accuracy across learning platforms.
• Leveraging cross-industry expertise, collaborating with clients from SaaS companies like Contentful and Google to academic institutions, government agencies, and global organizations, transforming complex content into accessible, engaging, and impactful learning materials.