The 2025 Education-Led Growth Report from Intellum confirms what we've seen firsthand across our client work: education isn't just support anymore - it's strategy.
At SaaS Academy Advisors, we partner with SaaS companies to turn their customer education into a growth engine. Here are our key takeaways and point of view on the findings from this year’s report:
Report Insight: 70% of programs track performance improvement; 75% track retention (p. 15).
To move these metrics, education must do more than inform - it must transform. Our methodology focuses on mindset → behavior → outcome. That means designing learning experiences that change how users think and act, which is the only path to long-term adoption and retention.
Report Insight: Teams that measure impact within 3 months report stronger ROI (p. 27).
SaaS companies iterate constantly on their product; your education should be no different. We help clients treat education as a product with clear roadmaps, structured updates, and feedback loops that keep content aligned with the customer journey and business goals.
Report Insight: Only 6% of teams have a dedicated marketer, but they see the highest revenue impact (p. 24).
Education-led growth doesn't happen from a one-time launch. You need consistent campaigns, sales enablement support, and re-engagement strategies. Most programs still lean on email (61%, p. 26). That’s a solid foundation, but forward-thinking teams are now investing in:
Community engagement
Personalized learning paths
Incentives like badges and certification
We coach our clients to align with how their product is marketed, so education becomes part of the GTM engine, not an afterthought.
Report Insight: Teams running multiple initiatives report stronger impact (p. 20).
Certificates aren’t just a recognition tool, they’re a marketing and retention asset. We help teams structure certificates as modular programs that can also support:
Pre-sales education
Post-sales enablement
LinkedIn sharing for brand reach
Built well, a certificate isn’t just a credential - it’s a content flywheel.
Report Insight: Nearly 50% of education teams are just 1–4 people (p. 21).
With the right strategic focus, small teams can drive big results. We help those teams prioritize the highest-impact initiatives, avoid content sprawl, and build repeatable systems that scale.
Looking Ahead: AI is enabling in-app, real-time, and context-aware learning.
We believe that to truly do more with less, education needs a modular foundation. This allows AI to serve the right content at the right time - within the product, triggered by behavior, and tailored to individual learner needs.
Your academy still needs a home base. But your learners expect education to come to them. We help teams prepare for that shift.
If you're treating education as a support function, you’re already behind. The companies leading the market in 2025 are designing education like a product, measuring it like a business, and marketing it like a GTM asset.
Let’s build the future of education-led growth together.